Emily Ruth Cannon, REALTOR®

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Pricing Your Home

You’ve got 3 options when it comes to pricing your home for the market: above, at, or under market value.⁣

I know pricing it high can be tempting, but keep in mind these pros and cons for each option:⁣


Above market value:⁣
+ If you have to receive a certain amount for the home⁣
- It will take longer to sell⁣
- The more days it's on the market, the worse it looks to prospects⁣
- The home may not appraise by the buyer's lender, back to negotiations⁣

At market value:⁣
+ No appraisal issues⁣
+ Buyers and agents will recognize a fair price⁣
+ Will appear on more relevant buyer searches⁣

Under market value:⁣
+ The home will receive high interest and a quick sale⁣
+ You may get a multiple offer scenario, which may include offers higher than asking price⁣
- Risk of having to sell at a lower price than market value⁣

If you'd like to see recent stats on homes like yours, just say the word. Pretty sure you'll come to the same conclusion as I did — pricing just under market is the way to go!